You can get the manifesto by going to his web site and downloading it. I read it cover to cover immediately - couldn't put it down. He has given away a step by step plan for creating a microbusiness based on blogging about your passion, then selling a high value series of e-books about that topic. Even if you don't plan to create a blog or e-book, I think this is well worth reading. A few key points:
- You don't need to monitize your blog via ads. You can do so by selling an e-book, or something else that would be of value to your readers.
- Find out what your readers need by continually asking them.
- Don't do a hard sell. Rather, develop a community around your interest and then sell only to those who are asking for the item. Marketing is replaced by community building - working with a core group of like minded people who can benefit from what you have to offer.
- He even gives the details on exactly what he makes and where the dollars come from.
The rest of the blog is great fun as well, as Chris chronicles his travels.